Patek Philippe Cubitus: A Bold New Chapter in Luxury Watchmaking
In 2024, Patek Philippe unveiled the Cubitus collection, marking its first new line in 25 years. This collection introduces a distinctive square case with rounded edges, setting it apart from the brand's traditionally round designs like the Nautilus and Aquanaut. The Cubitus aims to blend boldness with elegance, appealing to a younger, urban demographic seeking a modern yet timeless timepiece .
The Cubitus case measures 45mm and is available in materials like stainless steel, rose gold, and platinum. Each case is meticulously finished with alternating polished and brushed surfaces, providing a sophisticated texture that plays beautifully with light. The dial design is equally thoughtful. A horizontally embossed pattern gives the face depth and dimension, and that motif carries through into details like the movement rotor, tying the watch’s design together front to back. Internally, Patek has equipped the Cubitus with high-grade self-winding movements, including the Caliber 26-330 S C and the ultra-thin Caliber 240 PS CI J LU in more complex models. These offer modern features like stop-seconds, date complications, and moonphase indicators, while maintaining the precision and finishing standards that define Patek’s reputation.
Since its launch, the Cubitus has seen enthusiastic reception. The watch has appeared on the wrists of public figures such as Mark Wahlberg and Zlatan Ibrahimović, helping to cement its position as both a luxury status symbol and a contemporary design success. With prices starting around $41,000 and reaching upwards of $88,000 for the platinum models, the Cubitus squarely targets the high-end market, but its unique design language has helped it resonate with a broader, younger demographic. For a brand as steeped in tradition as Patek Philippe, this launch represents not just a new watch, but a forward-looking shift in design philosophy.
The Cubitus blends modern case geometry with Patek’s signature attention to detail and mechanical excellence. It offers a fresh face for the brand without straying too far from the timeless quality that defines it. For collectors, it’s a bold addition; for new buyers, it may be the most approachable way yet to enter the world of high horology — without sacrificing prestige, refinement, or legacy.